Grant LiVE day 9
Alaka: Grant is interviewing Glenn from undercover billionaire.
Grant: 10 people are going to get the chance to speak in the 10x stage. It's a chance to pitch your business. No one can ever take that experience from you.
Build your story out. Build confidence by doing something. Get off the sofa and into the game, into places that you are uncomfortable.
Who am I ? What is my role? build top of the funnel out
Grant's answers: dad, promoter of events, razzle and dazzle people. dog lover, money master.
Are you good at something? write it down, what you are good at. You have a genius, what is it? I understood math, I study money. I am good at money, started talking about money and the business blew up. Philanthropist, I've given 20 million of my own money and raised more money. Opens me up to another audience. I'm talking about myself right now. Get clear on who you are. I have bought a car and sold a car before. Boom, I connected with some people. I can write a article about that, opens me up to new people. Don't get stuck in a vertical. Open up yourself, a topic. Some people have a book. It's just a book! Create a product line. Who has done door to door sales, boom! connected to those people. (in the comments people stated if they had partaken in that experience)
Wo do you need to start meeting with, in conferences so that you expand the top of your funnel? That is one of the reasons I am doing this, I want to expand the top of my funnel.
Introduction of Jay Shetty: I bring to you a man who is going to expand the top of my funnel. This man has had 7 billion views, viral videos. On Purpose is his podcast. Talks about health .
Jay Shetty: Grant- Love watching your career and what you do.
Jay- has a current 20 day meditation challenge.
Grant: I have a 10 day challenge to day is 9th day on showing up on how to grow your business. My audience is a whole bunch of crazy people. They have been showing up everyday. Jay, what can you share with them about your struggles to get to the place you are now, to get known? I see you with Will Smith and celebrities and on Ellen. How did you do that?
Jay- First of all, thank you Grant, for all you do. I was born and raised in London. I was trying to get a job, get married, tick all the boxes that we are expected to. I had no idea of what else to do. In my community, my options were: be a doctor, lawyer, engineer or maybe a dentist. I chose to be a monk for 3 years.
My struggle came when I came back. I applied for jobs and got rejected for 40 companies. They would ask what are your transferrable skills? being still and be silent. Finally got a job called at a company called essential, they were invested in social media. I knew nothing about it but I thought that it was cool way to get to know people. I started going to webinars in the company. After sometime, I was the #1 social media person in the company. Then I start training execs on understanding content creation.
I wanted to share what I learned as a monk. I wanted to take this wisdom and old knowledge and share it in a way to make this relevant and practical to others. I pitched my idea to 10 media companies. They say you don't have a media background. then 3 media execs rejected me. one said I was too old, I was 28. One said I was too underqualified. One said, aren't you getting married? You should jus play it safe, don't put your career at risk.
I went on a ethic minority competition, to see if I had the skills. They said 'you got skills, you got talent.' I said, give me job in media. They said, there are no jobs in media. I said 'You just called 6 black people to tell us that we don't have a job in media?' They said, start a Youtube channel. I said what? I had this massive limited belief. "That works for Justin Bieber, not for me."
Inspired by this quote: Thomas Edison- "When you feel you have exhausted all options, remember this, you haven't"
I don't have to go the traditional route. I had a deal and sponsor for my podcast. 2 weeks before it starts, which was February 14, 2019 they pulled out from the deal. I had to strap anything I could to get the podcast going. Traditional route hasn't worked it's just about finding a way.
Grant- you didn't quit. Monk say be the water, not the rock.
Jay- It's true. I have been so convinced that this wisdom belongs to everyone in the world. I believe more in the message than in myself.
Grant- you have a book, Think like a Monk. NY Times bestseller.
Jay- I believe the success of the book is due to people are moving toward a more conscious place.
Grant- I talk about money a lot. How do you monetize? Monk and Money shares the M.
Jay- They also share the MON (money and monk.) They share those letters. 2016 I started sharing content. I didn't have a plan. I just wanted to create content. 2017 I had 100 million views and 4 months away from being broke. I didn't understand business. I didn't know how to be an entrepreneur. I want to have an impact, help and serve but if I'm 4 months from being broke I can't do it. If I don't have money, that means I don't have any money to make videos, and I wont be able to continue.
I went into my monk teachings, money is energy and resource. Energy can be used for higher purpose or lower purpose. It's all what you do with it. I was part of a family that was always getting by, we always had just enough. I got so used to seeing 0 in my bank account. I never realized the value of money. I also had a negative view of money and spirituality, as in they do not go together. Only to realize that was a block in my own mind. I had to rewire the way I thought about money.
If money is energy, what you do with it is good or bad. I need to work on rewiring this relationship with money. 2018 Facebook launched monetization of videos. In 2018 started making money from videos. I started coaching. The data is people that go through the program after 90 days, they increases happiness by 40 percent, people measuring themselves.
I have a life coaching certification school. I am one (Life coach) and wanted to pass that on to other people. I launched my podcast. I started out with no plan. To build an audience. How do I sustain this? Have multiple employees as part of this world. I didn't give people an opportunity to live out their purpose either.
Grant- How do I let go of money, spend it, invest it. Reverse flow of that.
Jay- We gotta make money to start doing better. I picked charities that are important to me. Fundraising. Working with program 'Midday meals' in India. Delivers 1.2 million meals a day. I was part of serving the kids and feeding them as a monk. Now I am involved in financial capacity. That has been super powerful. My stage, how do I reinvest money back into the business. and how to find the right talent. The school was a big investment. Same with podcast, equipment, travel, I am excited about doing it, and they (podcast and life coaching school) create monetization and revenue streams.
Grant- What advice would you give to the audience on finding out who you are?
Jay- I cover in the book the concept of DARMA. It is eternal purpose, your natural strength. its made up of purpose- passion plus strength plus compassion. What you are good at and willing to become the best at. What are you willing to serve the world?
What I find is, some people pursue their passion but they are not good at it. Its very difficult to monetize it and make an impact in the world. Be honest with yourself. Example, I love soccer. I don't have the strength to be a soccer player. either I didn't have skillset or work ethic to go and be competitive.
With what I am doing currently, I am willing to do the work. I am willing to be the best.
Jeff Bezos- worked hard to develop that strength. amazon is used by the world. He has the complete alignment (what he is good at , strength plus passion plus compassion). Synergy across all 3.
Grant- How important is the payday for you? I hear what you are saying about passion. What I found was my resistance to the things I needed to do, on the other side of them was the person I needed to become. I hated sales, i didn't want to do sales. I leaned into it. Passion thing has never provided a payday for me. Everyday I have to do things that I am not passionate about.
Jay- mistake is we think everything has to have passion. we all have to do things everyday that we do not love doing. We are about to do more of what I didn't love. I do love doing interviews on my podcast. And great team members selecting of right companies that we partner with. There is a way of creating a business model but there are things that you are going to have to learn. In the things I do not love, I have been good at attracting the right partners. You have to have something to barter with. I am not scared of having partners that are strong in an area that I am not.
Its been huge to launch our courses, having a team to help develop our curriculum. That comes with using my expertise. In the beginning, you are everything. As you start to grow, notice other people's strength. If we hang out, I will ask you what can you teach me. What can I give? You have to have something in the table to serve and give back.
Grant- how old are you now?
Jay- 33 now.
Grant- Everyone, support his book: 'how to think like a monk.' We need to get you to a 10x growth conference. Take the vibe you have and boom!
Jay- you teach people to rewire their relationship with money. some people don't know that you can be a good person and have money.
Grant- For me, if you say you are good and broke, I stop you right there. Something is missing. There is no way God who created this planet with abundance of resources that would want his children to struggle and not be able to afford food.
Jay: There are people that want to be right but have no service. You get the riches, but
Grant: You wont' be rich.
Jay: Why not do both? Get rich but do it with a deeper meaning.
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