GROWTH CON DAY 2 MARTHA STEWART

MARTHA- MAKES GRANT SIP ESPRESSO MARTINI THEN SAYS SHE HAS A RESTAURANT IN LAS VEGAS, NAMES IT AND SAYS SHE HOPES THEY GO TO DINNER THERE TONIGHT.

GRANT- HOW IMPORTANT IS MARKETING?

LAUGHS

GRAT- SAW YOUR NETFLIX SHOW. DISCUSS THAT INTERESTED IN WHAT PPL OD, NOT WHAT PEOPLE FEEL.

 EVERYTHING I HAVE BUILT IS ON AUTHENTIC

I'M INTERESTED IN WAHT PEOPLE DO, NOT FEELING DOWN.

I'M A DOER.

GRANT- SAW YOUR NETFLIX SHOW. DISCUSS THAT INTERESTED IN WHAT PPL OD, NOT WHAT PEOPLE FEEL.

MARTHA- I HAVE A SHOW, COMPETITION SHOW WITH CHEF.

EDUCATION IS BIG. IF SOMEONE IS COACHABLE AND WILLING TO LEARN THEY DONT NEED TO BE ELIMINATED.

GRANT- WHEN YOU STARTED...

MARTHA- FOAM NEEDS TO BE ON THE TOP, SHOULD HAVE BEEN SHAKEN MORE AND 3 COFFE BEANS. THEY MEAN- HEALTH,  WEALTH AND HAPPINESS.

GRANT- HOW IMPORTANT IS YOUR EYE? YOU SAW THAT.

MARTHA ANSWERS

GRANT- HOW DI DYOU FEEL THAT WAS MISSED? 

MARTHA- I WAS PISSED. 

 I WAS BRUGHT UP WITH A DISCERNING PARENT. MOTHER COOKED OUR FOOD, SEWED OUR CLTOHES. I WAS TAUGHT WHAT WAS GOOD AND WHAT WAS BAD FROM AN EARLY AGE. 

I COULD GO TO TH ELIBRARY AS OFTEN AS I WANTED. THAT'S WHERE WE GOT BOOKS ON THOSE DAYS. I THOUGHT THAT WAS GREAT. I DID ALL MY CHORES THEN WE COULD GO TO THE LIRBARY AS OFTEN AS WE WANTED.

GRANT- DAD WAS HARD. WAS THAT GOOD/

MARTHA- VEYR GOOD. I COULD PLUMB A SINK. I KNEW WHAT ALL THE WRENCHES WERE. STANDING BY HIS SIDE, HE WOULD TELL ME HAND ME THIS ONE AND THAT ONE. 

GRANT- WE TOOK THEM OUT OF THE SCHOOL SYSTEM. IF THEY WERE GONNA BE SCREWED UP, I WANTED TO BE RESPONSIBLE. 

MARHTA- 6 KIDS. DID THEY TURN OUT GOOD? PRETTY GOOD.

DO YOU KNOW HOW YOU GAUGE HOW HARD YOU ARE BEING ON YOUR PEOPLE? PEOPLE WORK FOR ME FOR A LOG TIME. I HAVE PPL WORKED FOR ME FOR 30 YEARS. 

I MET 1983 MY PUBLICIST. I WROTE A BOOK. SHE CAME TO MY LITTLE TEAM, SHE'S STILL MY PUBLICIST. STILL WORKING EVERYDAY WITH ME. ITS SO NICE.

GRANT- WHAT DID THAT BOOK DO? HOW MANY SALES?

MARTHA- MILLIONS AND HAS BECOME VERY POPULAR SINCE THE DOCUMENTARY. ITS VERY ENTERTAINING. SHOW WAS IN 40 MILLION HOUSEHOLDS, NETFLIX TOLD ME.

ENTERTAINIG BECAME LIKE.A CULT BOOK. 1982 BOOK FOR A $35 BOOK. PUBLISHERS ARE SMART, THEY SAID LETS DO A REISSUE. AND WE ARE DOING THAT IN SEPTEMBER, WE'RE DOING THAT FOR ALL THE KIDS.

JUST PUBLISHED ON MONDAY BY 101ST BOOK. I TAKE TIME OUT OF EVERY YEAR TO WRITE A BOOK. I LIKE WRITING. INSPIRATIONAL, EDUCATIONAL BOOKS. 

HOW DO U MAKE A BOOK A BESTSELLER?

I WAS IN CBS MORING, MOST WATCHED MORNING SHOW. TUESDAY I DID NPR RADIO. BOOK SHOT UP ON AMAZON, IT WENT TO #9 ON ALL BOOKS SOLD IN AMAZON. WITHIN FIRST FEW DAYS.

GRANT- 5 TIMES HE HAS MARKETED. 1. MARTINI IN RESTAURANT IN VEGAS.

HOW IMPORTANT IS MARKETING?

WHEN WE STARTED, WE DIDNT HAVE MARKETING DOLLARS. IT WORKS IF YOU CAN SPEAK TO THE PUBLIC AND IF YOU ARE PRETY AND AUTHENTIC AND IF YOU HAVE SOMETHING TO SAY AND A PRODUCT TO SELL. 

I WATCH SHARK TANK ON THE TV. I WATCH THESE KIDS TRY TO SELL THEIR IDEAS. MANY OF THEM HASVE AN ORDINARY WAY OF SELLING THEM. ITS HARD TO GET AN IDEA ACROSS. BY ENCOURAGING PUBLIC RELATIONS, PEOPLE TO GET THEM TO YOU. 

MARTHA- I WAS 41 YRS OLD WHEN I WROTE MY FIRST BOOK. I WAS A SUCCESSFUL STOCK BROKER. I LEFT THE STOCK MARKET. I WAS GONNA MAKE HALF OF WHAT I WAS MAKING 500 TO 600K BACK IN THAT DAY. AND I INVESTED TOO. MARRIED AND HAD BABY. WORK REALLY HARD. THEN I STARTED A CATERING BUSINESS.

NOTHING IS HARDER THAN A CATERING BUSINESS. BUILDING A RESTAURANT EVERYDAY AND BREAK IT DOWN EVERY DAY. HUSBAND IS FED UP DOESN'T HELP AND HES MAD YOU DIDNT MAKE DINNER. I HAD AN IDEAALL THE STUFF I WAS DOING. ALL THE BEAUTIFUL PARTIES WE CREATED. THE RECIPES AND THE STORY HOW TO MAKE YOUR HOUSE A PLEASANT PLACE FOR YOUR FRIENDS AND FAMILY. 

MARTHA- I LIKE MAKING MONEY. I SALWAYS SAID IF YOU WORK REALY HARD MIGHT AS WELL MAKE MONEY. GET PAID FOR YOUR LABOR. I ABHOR SLAVERY. WORST THING TO HAPPEN TO HUMANITY. 

GARNT YOU EVER THNK YOU WERE OVERPAID? MARTHA NEVER

BEST DEAL? CONVINCING KMART CORPORATION. NOW DEFUNKED, BIGGEST RETAILER IN AMERICA AT THE TIME. THEY CAME TO ME TO BE A LIFESTYLE CONSULTANT. BIGGER THAN WALMART, TARGET, COSCGO DIDNT EXIST AT THE TIME. 

I SAID YES AND ALOS DESIGN PRODUCT. ROYALTY YEAR. I WAS CLEARNING 60 MILLINO DOLLARS TO THE BOTTOM LINE. 1.6 B WORHT OF TOWERL, DISHES, POTS AND PANS.