GROWTH CON DAY 2- AFTER LUNCH

 speaker guy


- WHAT PROBLEM ARE YOU SOLVING?


AD PUT IT IN THE LANGUAGE OF THE CUSTOMER


GET BETTER GRADES


NOT TRYING NEW THINGS? 


FEELING STUCK IN LIFE?


NOT SURE WHAT YOU WANT 


UNSATISFIED BUT NOT SURE WHERE TO GO FROM HERE?


CONFIDENCE COACH- HELP GIRLS GET CONFIDENCE TO  RESULT; encourage to TRY NEW THINGS, EXCEL IN SCHOOL, and go after their potential


not customer language, that's expert language.


INTERESTING. SPEAK THE LANGUAGE THEY SPEAK.


'IM LOST RIGHT NOW, I HAVE NO DIRECTION' SOMETHING MY SISTER WOULD SAY.  


PROBLEM HE SOLVES: MONEY. BETTER ANSWER BY BRIGIT: LACK OF MONEY


PROBLEM: WILL FAMILY WILL BE OKAY WHEN I'M GONE? GOOD ONE!


CUSTOMER LANGUAGE. 


EVERY CONTESTANT OF GREAT AMERICAN SPEAK OFF KNEW WHAT PROBLEM THEY WERE SOLVING.


TRAY- I AM LIVING IN THE DARKNESS, NOT BEING VULNERABLE AND TRANSPARENT WITH OTHER PEOPLE.


MALK- LIVING IN THE CLOSET. 


1. WHAT IS THE PROBLEM THAT YOU SOLVE?

2. WHO IS THE AUDIENCE YOU ARE SOLVING IT FOR? YOUNG GIRLS TWEEN 10-15 MAYBE

WHICH AUDIENCE WILL GET THE GREATEST ROI IF THIS PROBLEM WENT AWAY: LITTLE GIRLS, IF THEY CAN GET IT EARLY. CONFIDENCE. GIVE THEM TOOLS.


THEN LOOK AT YOUR AUDIENCE: DO THEY GATHER? LITTLE GIRLS DO THEY GATHER?


CAN GATHER AT EVENTS. SCHOOL, AFTER SCHOOL PROGRAMS, CHURCH WHILE ADULTS ARE I CHURCH.


Ordinary story connect more than extraordinary story. connect.

i am amazing! i have coached billionaries! (separating yourself from the audience)

I was little girl. I hated my hair. I didn't know what I wanted to be. I looked to adults to tell me who I was .


GOAL-  AT THE END, CALL TO ACTION.


JUST ONE, NOT 5! GREAT PRESENTATION IS LIKE A SIDEWALK, LEADS THEM TO A PATH OF DECISION.

PURPOSE- DIRECT THE AUDIENCE TO THE ONE THING THEY SHOULD DO NEXT. 


AUDIENCE IS THINKING: I WANT TO WORK WITH YOU. CAN YOU TELL ME HOW TO WORK WITH YOU?


EMOTIONAL CLOSE AFTER CALL TOA CTIONL.


TACTICAL CLOSE AND EMOTIONAL CLOSE

50% ARE EMOTIONAL DECISION MAKERS. 50% ARE TACTICAL DECISION MAKERS.


CONTENT- IS YOUR CONTENT HELPING?


SINGLE METRIC OF HOW MANY TIMES A MONTH ARE YOU TELLING THAT STORY?









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